Advisory Council

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Honorary Patron
Rachael Bedlington - Consul General of Canada in Guangzhou

Rachael Bedlington, currently Canada’s Consul General in Guangzhou, is a career diplomat with 25 years foreign service experience. She has served extensively in Asia, serving three assignments in China as well as assignments in Malaysia and Sri Lanka.

Her headquarters work has been diverse, focusing on trade policy (NAFTA), peace and security (Darfur Peace Agreement), human rights policy (UN Third Committee and Human Rights Council), and corporate management (diplomatic assignments).

As Honorary Patron, Rachael supports and champions the mission of CanCham PRD. In her advisory capacity she lends her experience, reputation and prestige to raise the profile of CanCham PRD in the wider international business community. She has been an enthusiastic supporter since the early days of CanCham PRD and an invaluable supporter of Canadian businesses in the PRD.


Ex-Officio Special Advisor
Tom Cumming - Consul & Senior Trade Commissioner, Consulate General of Canada in Guangzhou

Tom assumed his current role as Consul and Senior Trade Commissioner at the Consulate General of Canada in Guangzhou in 2017, where he is responsible for the operation and management of the Consulate’s trade department. Tom oversees a trade team of 14 people responsible for helping Canadian companies succeed in the respective markets by developing strong local networks and resources as well as keeping companies abreast on new trade policy and business opportunities.

As a Special Advisor to CanCham PRD, Tom is a crucial link between the Canadian business community of the PRD and the Canadian Government, making a concerted effort to connect with Canadian companies and entrepreneurs in the region on a grassroots level, leveraging his talent and experience to grow and strengthen the network.

Prior to his work in Guangzhou, Tom served as Trade Commissioner at the Canadian Trade Office in Taipei where he also played a key role in the development and expansion of the Canadian Chamber of Commerce in Taiwan.

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Special Advisor
Ron Hoffmann - Senior Representative for the Asia Pacific Basin, Government of Alberta

Long standing Canadian diplomat, Ron Hoffmann, was appointed as Alberta's Senior Representative for the Asia Pacific Basin in October 2014. He relocated to Hong Kong in September of 2015, where he works closely with Alberta's network of nine offices across Asia, including Guangzhou.

Drawing on his extensive international experience, including serving as Canada's Ambassador to Afghanistan and to Thailand (with cross accreditation to Cambodia, Laos and Myanmar), plus assignments in The Netherlands, South Africa, China and the United Kingdom, Ron is tasked with advancing Alberta's diverse and growing interests across the Asia Pacific region.

Ron’s current work involves building a strong network of Canadian resources spanning across the Greater Bay Area, consisting of Hong Kong, the PRD and Macao. In November of 2016, Ron was elected to the Executive Committee of the Canadian Chamber in Hong Kong and was subsequently appointed CanCham Vice Chairman for External Affairs. As Special Advisor to CanCham PRD, Ron serves as an invaluable resource in government and corporate relations as well as key ally and link to the Canadian business community in Hong Kong.

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Special Advisor
Travis Joern - CEO of Traverse Global

Travis Joern is CEO of Traverse Global, a cross-cultural consulting firm that helps clients to advance their business projects in China. Travis and his team specialize in developing strategies customized to specific market categories and solving problems that arise in project execution for companies large and small.

As the former Managing Director of CCBC, Travis led the teams in Beijing and Shanghai to coordinate and organize high-level events and programs for both Chinese and Canadian government officials of key federal, provincial and sectoral trade missions. He has rich experience advising companies on trade policies, regulations and market entry strategies, regularly participating in speaking engagements with Chinese industry associations and other business groups across China.

Prior to his work at CCBC, Travis worked in Beijing as an Arts Consultant and ran a Cultural Center in Montreal. He has published articles on Chinese history and holds a Master’s degree in East Asian Studies from McGill University.

As a Special Advisor, Travis lends his deep understanding of Canada-China policy and rich experience in business delegation support and network building in Mainland China. He has been a key speaker at CanCham PRD events and a valuable link to CCBC and other Canadian Trade Organizations in China.